Jenny Holzer is a conceptual artist living and working in New York. The main objective of her oeuvre is to make narrative or commentary an implicit part of visual objects. Essentially, her medium are words. Belonging to a generation of feminist artists from the 80’s, though her work began in the 1970s with the New York City posters. Her first experiments with projecting anonymous messages resulted in her Truisms (1977–9), which she printed onto broadsheets in black italic script on white paper and wheat-pasted to buildings, walls, and fences in and around Manhattan. These one-liners are extractions from a scholarly reading list from the Whitney Independent Study Program, where Holzer was a student. Recently, Holzer’s light projections on architecture and landscape challenge ignorance and violence with humor, kindness, satire, and moral courage.
In 1981, Holzer began printing on aluminum and bronze plaques, the presentation format used by medical and government buildings, and dubbed the series “Living.” The following year, Holzer installed the first large electronic sign on the Spectacolor board at Times Square, New York thanks to a sponsorship from the Public Art Fund program. Using L.E.D. (light emitting diode) allowed Holzer to communicate to a much larger audience. The texts in her subsequent Survival series (1983-85) comment on the great pain, delight, and ridiculousness of living in contemporary society. In her 1986 exhibition at Barbara Gladstone Gallery in New York, Holzer revealed the maturity of her concept when she introduced her first total environment, where viewers were confronted with the relentless visual buzz of a horizontal LED sign and stone benches leading up to an electronic altar. This practice culminated in the installation at the Guggenheim Museum in 1989 of a 163 meter-long sign, forming a continuous circle spiraling up the parapet wall.
The third phase of Holzer’s For the City, projected on the Fifth Avenue side of the New York Public Library, October 6–9, 2005
For more than thirty years, Holzer boldly displayed her astringent ideas, arguments, pleasures, and sorrows in public places and international exhibitions; including 7 World Trade Center, the Reichstag, the Venice Biennale, the Guggenheim Museums in New York and Bilbao, and the Whitney Museum of American Art. Whether formulated as a T-shirt, as a plaque, or as an LED sign, public display and reception are integral to the concept of her work. Holzer received the Leone d’Oro at the Venice Biennale in 1990 and the Crystal Award from the World Economic Forum in 1996. She holds honorary degrees from Ohio University, Williams College, the Rhode Island School of Design, The New School, and Smith College. She received the Barnard Medal of Distinction in 2011.
Installation in lobby at 7 WTC